APA Style

Zeithami, Valarie A, Bitner, Mary Jo. (2000). Services marketing: integrating customer focus across the firm . New York: Irwin McGraw-Hill.

Chicago Style

Zeithami, Valarie A, Bitner, Mary Jo. Services marketing: integrating customer focus across the firm. New York: Irwin McGraw-Hill, 2000. Text.

MLA Style

Zeithami, Valarie A, Bitner, Mary Jo. Services marketing: integrating customer focus across the firm. New York: Irwin McGraw-Hill, 2000. Text.

Turabian Style

Zeithami, Valarie A, Bitner, Mary Jo. Services marketing: integrating customer focus across the firm. New York: Irwin McGraw-Hill, 2000. Print.